Top 5 Social Apps Performance in Nigeria, Q2 2025

As we analyze the performance of the top social apps in Nigeria for Q2 2025, we observe notable trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the app market dynamics in the region.

TikTok - Videos, Shop & LIVE showed a significant increase in weekly revenue, peaking at approximately $101K by the end of June. Downloads remained robust, averaging around 270K weekly, with a notable spike mid-May. Active users consistently hovered over 19M, demonstrating strong engagement throughout the quarter.

Facebook experienced a gradual rise in weekly revenue, culminating at about $12K in the last week of June. The app saw a consistent upward trend in downloads, reaching nearly 398K towards the quarter's end. Active users also remained stable, averaging over 28M weekly.

Instagram maintained a steady revenue stream, finishing the quarter with $13K weekly. Downloads peaked at 177K in late April, while active users showed a slight upward trend, closing June at approximately 11.8M.

Second Number for Call & Text saw a moderate increase in revenue, reaching around $11K by the end of June. Downloads were relatively stable, with a slight increase towards the quarter's end, while active users fluctuated slightly around 30K.

BuzzCast - Live Video Chat App displayed a consistent revenue growth, ending June at $10K weekly. Downloads and active users showed modest increases, reflecting steady user interest and engagement.

For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the social app market in Nigeria, driven by user engagement and app performance.